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Pricing Psychology and Selling your Home
Have you ever seen a product at a store and thought, “Whoa. That price is outrageously high. It’s just not worth it!” Conversely, you might have also reacted to another product with, “That’s awfully cheap. The quality must not be good.”Welcome to the psychology of pricing! According to research, people tend ...
Continue ReadingHow to Make your Home “Picture Perfect” for Viewings
Have you ever had a formal photo shoot? Perhaps you’ve had one for work or arranged one for your family. If so, chances are you dressed up and made yourself look your best. That’s the right mindset to be in when selling your home too. You want to make every room ...
Continue ReadingWhat’s the “Emotional” Return on Investment of a New Home?
Chances are, you’ve heard the expression, “Your home is your biggest investment.” For most homeowners, that’s true. So, when you’re shopping for a new home, it’s important to consider the financial opportunity of any purchase. Ideally, you want a home that is likely to increase in value over time. In other ...
Continue ReadingShould You Worry about Competing Listings?
Imagine you’ve been waiting for the right moment to sell your home and you’re finally ready to list it. But, just as you’re about to put up the sign, you notice that a few other FOR SALE signs have unexpectedly popped up in the community. Oh no! Now there are competing ...
Continue ReadingQuick Housing market report – December 2017
We are happy to present this quick snapshot of the GTA real estate market at the end of December 2017. (Click on the image for a PDF version). The graphs speak for themselves. Flat sales prices, a jump in active listings and over two and a half month's supply of housing stock ...
Continue ReadingWhy you should buy before the end of 2017.
Are you thinking of buying property in the GTA but afraid to make a decision? Are you worried that prices will go down after you buy or that interest rates will go up? Here are four reasons why you should buy now! The mortgage rules will change on January 1, ...
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